Valencia keeps its music secret. This Secret Concert lands you in an intimate room with no more than 40 people, and your ticket also includes Valencian wine or craft beer tastings.

I like the strong “only at the right moment” vibe: you don’t learn the drink selection or the venue until close to start time. You also get a pair of short performances (30 minutes each), not a long, sleepy wait.

One catch to plan around: the exact address stays hidden until 24 hours before the concert, so you’ll need to watch for the email and WhatsApp message.

Key highlights

• Venue revealed only 24 hours ahead via email and WhatsApp
• Small group size (never more than 40) for a truly close sound
• Two performances, 30 minutes each, separated by a pause
• Tastings of Valencian DOC wine or Valencian craft beer, with PROAVA support
• Silence during the music so you actually hear the artists
• Mobile ticket and start time fixed for 8:00 pm

A Secret Concert in Valencia: How the Rules Shape the Night

A Secret Concert is basically a promise: the night stays focused, personal, and a little bit mysterious. The organizers lay out clear rules, and they matter because they control the whole feel of the experience.

First, the event must remain secret. That means you only get the venue address within 24 hours of the 8:00 pm start, and the specific wine or beer choice stays locked until the start time too. For you, that’s not just trivia. It keeps expectations low and attention high. You’re not arriving with a pre-decided plan in your head—you’re arriving to be surprised in the moment.

Second, the group stays small: never more than 40 people. That’s a big deal. When you’re packed into a bigger venue, music becomes background noise. Here, it’s more like sitting close to a friend’s living room concert—except the artists are emerging musicians on stage, and everyone is there for the same reason.

Third, silence is required during performances. You won’t get away with casual chatter once the music starts. That can feel strict, but it’s also why the evening works. When people actually listen, the sound lands better, and the artists can do their thing without distractions.

What Happens During the 2 Hours: Two 30-Minute Sets and a Tasting Window

The evening is designed to move. You’re not stuck for hours waiting for something to happen.

At the start, you and the group arrive at the meeting setup for the concert (linked to Turiart). Then, once you’re there, you discover the place and the secret drink selection. This is where the “secret” idea becomes real in your hands: you’ll know where you are, and you’ll know what you’re tasting.

Then the schedule follows a simple rhythm:

• A first 30-minute concert with local emerging musicians
• A pause
• A second 30-minute concert with another emerging set

During the pause, this is your main window to slow down, compare notes, and enjoy the tasting experience before the second performance begins. And because there’s a second concert after the break, the night doesn’t fade after the first act.

The organizers also keep the artist names quiet until showtime. You’ll hear who’s performing only at the start of each performance. That’s part of the point: you’re meeting the music as you go, not auditioning the night in advance.

Turiart and the Secret Venue: Why the Address Timing Matters

You’ll get the exact address only 24 hours before the concert. The details come to you by email and a WhatsApp message. This is the most important practical thing to remember, because it affects your ability to plan.

If you like to map everything out early—like “I’ll be there at 7:00 pm and I’ll know the route”—this setup will make you adjust. You can’t lock in a precise timeline until the day before. The upside is that it also adds a playful scavenger-hunt element. You get to show up focused, then get directed to a location that’s different each time.

The locations also vary from concert to concert, including possibilities like a high-view penthouse, an old palace, a hidden bookstore, or a small local business. You should expect that each event is in a different kind of setting, not the same room every night. That variety is one reason this experience feels more like a story than a standard ticket.

One other practical note: you’ll be in a real neighborhood setting, and it’s listed as near public transportation. So even though the address is secret until late, you’re not relying on a car.

The Tastings: Valencian Wine by Origin or Valencian Craft Beer

Here’s the part that makes this evening more than a concert ticket. Your admission includes several tastings of either:

• wine from any Denomination of Origin of the Valencian Community, or
• craft beer produced in the Valencian Community

The exact choice stays secret until the start time. That’s a clever way to keep the tasting fresh. Instead of you ordering what you already know you like, you get to work with what arrives.

Also, the tastings are supported in collaboration with PROAVA, an entity focused on promoting high-quality agri-food consumption from the Valencian Community. For you, that usually translates into less “random pours” and more intention behind the selection. You’re tasting something that connects to the region’s food culture, not just something poured for the sake of alcohol.

How to make the most of the tasting part

You don’t need to be a wine expert. You do need two things: time and a willingness to taste slowly.

During the pause (before the second 30-minute performance), take your time with the pours. Use the basic order that feels natural:

• start with the easiest flavors
• then move to the deeper ones
• notice how the taste changes as you reset between music sets

And because silence is required during the performances, plan to drink thoughtfully. Don’t treat it like a quick bar stop. This is a listening-first evening with tastings attached.

Why Emerging Musicians Fit This Format So Well

The concert features emerging musicians, and their names are revealed only at the beginning of each performance. That structure puts you in the right mindset: you’re listening first, judging later, and deciding after the set whether you want to follow that artist.

Two 30-minute performances also create a good pacing balance. You get a complete experience without the “waiting through” effect. If you’re the type who worries about long concerts, this is shorter, tighter, and easier to enjoy.

It also helps that the group stays under 40. With that size, you’re more likely to feel the music as a shared moment. You’re not just watching a stage from far away.

Price and Value: What You’re Really Paying For at $46.27

At $46.27 per person, this is priced as a combined evening, not a single event.

You’re getting:

• access to a Secret Concert
• two separate performances
• multiple tastings of Valencian wine (by origin) or Valencian craft beer
• an intentionally intimate group environment (max 40)

If you’re traveling with someone who likes music but also wants a food or drink element, the value becomes even clearer. You’re paying for one ticket that covers the full night rhythm: arrive, taste, listen, pause, listen again.

And because the venue is different each time and the artists are emerging, you’re also paying for variety. This isn’t repeatable in the exact same way every night, which keeps it from feeling like a generic template.

Also, booking is often done about 28 days in advance on average. That’s a hint that dates can move quickly. If this sounds like your kind of evening, you’ll have an easier time locking your preferred day by booking sooner.

Timing, Getting There, and the Mobile Ticket at 8:00 pm

The concert starts at 8:00 pm, and the total time is about 2 hours. That’s useful if you want a real evening plan without needing a late-night commitment that turns into a half-day recovery later.

You’ll receive a mobile ticket, so you’re not dealing with printing or scrambling for paper. Bring your phone, keep your confirmation handy, and you’ll be good.

Since the location address is sent only 24 hours before, set yourself up to act quickly:

• save the email and WhatsApp details
• plan your route once the address arrives
• arrive early enough to settle in before the music begins (since silence rules kick in during performances)

The experience is listed as near public transportation, which helps a lot in a city like Valencia where you may not want to hunt for parking.

One Watch-Out: Weather and the Address Surprise

This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund. So I’d treat this as something to book with a flexible frame of mind—especially if you’re traveling in shoulder seasons.

And the other watch-out is the secret address itself. You won’t know the exact place until 24 hours before. That’s the trade for the “secret” magic. If you’re the type who needs everything pinned down weeks ahead, you may feel annoyed. If you like late-breaking plans and surprises, you’ll probably enjoy it.

Who Should Book This Secret Concert and Tasting?

This is a strong fit if you:

• want an intimate music evening, not a big crowd event
• like learning about local culture through taste, not just sightseeing
• enjoy being surprised by a venue and a drink selection you didn’t choose
• travel with friends or a partner who appreciate calm, focused listening

It’s also a good option for people who like Valencia but want a different angle than museums and beaches. You get a slice of local life through emerging musicians and regional tastings.

Who might hesitate?

• If you hate uncertainty about the venue address until late, this could stress you out.
• If you’re planning your whole evening around very specific logistics and you can’t adapt within a day, you’ll want to think twice.

Should You Book This Secret Concert and Tasting?

If your idea of a great night is music plus a regional tasting, in a small group, in a changing venue, then yes—this is worth booking. The format is built for attention: silence during the performances, two tight sets, and tastings from the Valencian Community that connect to the region’s food and drink identity.

If you can handle the one real downside—the address stays secret until 24 hours before—you’ll probably have a fun, memorable evening that feels more personal than a standard ticketed concert.

I’d book it if you’re in Valencia for a few days and you want one night that doesn’t look like anything else on a normal itinerary.

FAQ

When will I receive the exact address?

You receive the address 24 hours before the concert. It’s sent to you by email and also via WhatsApp.

What’s included in the ticket?

Your ticket includes the Secret Concert entry, the musical performances, and several tastings of either wine (from any Denomination of Origin in the Valencian Community) or craft beer produced in the Valencian Community.

How long is the experience?

It lasts about 2 hours.

How does the concert timing work?

The evening includes two performances of about 30 minutes each, with a pause in between.

Is there a mobile ticket, and is public transportation nearby?

Yes, the experience uses a mobile ticket, and it’s listed as near public transportation.

What happens if the weather is bad or I cancel?

The experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund. There’s free cancellation: you can cancel up to 24 hours in advance for a full refund.

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